shutterstock_2175362405

How to transition your career from Web2 to Web3

  • Posted: 24.07.23

As Web3 becomes more mainstream, we’re often asked how candidates can transition from Web2, and what the challenges/barriers are that could stop someone from entering the space.

The good news is… it isn’t impossible to transition.

Web3 companies do accept talented people from the Web2 sphere, as there are some transferrable skills between the two.

That being said you can definitely make your transition smoother by following our top 3 tips on how to transition from Web2 to Web3.

  • Be involved in Web3 communities
  • Make sure you have personal projects in the space
  • Highlight your relevant skills and technologies
Check out our latest jobs

Be involved in Web3 communities

Web3 communities play an important role within the space. They’re an environment where likeminded people can get together to collaborate and shape the future of Web3, Crypto and blockchain.

Not only are communities a great opportunity to expand your knowledge on new projects and developments, but also to help build your own personal network. As you know, professional relationships are key – especially when entering a new space.

So how do you find communities to join?

There are multiple ways you can join a community:

  • Social Media, such as, Twitter, Reddit and Telegram
  • Blockchain conferences
  • Online courses and forums

Make sure you have personal projects in the space

Web3 is complex. Especially for people who are new to the space, meaning that it can be a minefield to navigate. But throwing yourself in the deep end (so to speak) will fast track you to understanding the lingo and learning the necessary skills.

The best way to do this is to have your own personal projects. Not only will it help improve your skillsets but it will show companies that you’re serious about the space, its development and your involvement in it.

Web3, Crypto and blockchain’s popularity is growing fast, so being able to showcase your own personal projects means that you can stay ahead of the crowd.

Highlight your relevant skills and technologies

This may sound obvious but before you apply for a job, make sure you’ve highlighted any relevant skills and technologies you’ve used. Include any transferrable skills that are an added bonus to the role your applying for.

For those wanting a role in development/engineering, skills such as, react, type scripting and up-to-date front and back end coding skills are key.

If you’re looking for a role in marketing or community, be sure to include metrics on how you’ve helped a company grow and any product launches you’ve done as well.

Why make a move to Web3?

Web3 offers endless possibilities for innovation and development, with some hailing it the future of the internet. As with any new technology, there are still teething issues, which can result in a volatile marketplace.

However, with any new adventure comes risk. But sometimes you need risk in order to a part of something exciting.

Education is key! Learning more about the space and spreading that knowledge will help to build mass adoption of Web3 – something you could be at the forefront of.

Key Takeaway

Prove that you’re interested and keen in developing the space. Yes being part of Web3 can be a lucrative adventure but that can’t be your only motivation to wanting to be involved.

Showcase what you can bring to the table by following the 3 tips above.

Need help with hiring the best talent onto your team? Check out our services and how we can help you grow!
shutterstock_2175362405

Solana’s Rise and Fall (and Rise Again?)

  • Posted: 14.07.23

On November 10, 2022, Solana seemed like the future of the crypto industry. By November 11, that wasn’t so clear anymore. Many labeled the chain dead following the FTX crash, but the fall of Solana didn’t happen overnight. 

Over half a year on, we can already see signs of Solana’s resurgence.

So how did Solana rise, and fall, and rise again?

Let’s dive in.

The Rise of Solana

In the crypto beginning, there was Bitcoin. Then, Ethereum came around, proposing a faster, more environmentally friendly blockchain technology. A few years later, the idea of an “Ethereum killer” was introduced; a competitive Layer One blockchain that offered increased transactions per second and lower gas fees – Solana.  

Solana’s transaction speed is up to 65,000 TPS as opposed to Ethereum’s 10,000 TPS; at its creation, it was easily the fastest blockchain. Like Ethereum, Solana supports smart contracts and NFTs, allowing for diverse application development. Raydium, Serum, Solend, and Star Atlas are only a few follow-worthy Solana projects. Magic Eden competes with OpenSea as an NFT marketplace, and Audius, a Solana-based decentralized streaming platform, is often dubbed as Spotify killer. 

But the real reason behind Solana’s skyrocketing success wasn’t solely its speed and versatility. Solana provided crucial crypto network scalability, supporting the increasing load of nodes without affecting performance. How? By using an innovative consensus mechanism known as “Proof of History.”

Proof-of-History allowed nodes to verify transactions without communicating directly with each other. This enabled many more transactions per second.

The Lingering Issues with Solana

Solana seemed poised to fulfil its title and steal market share away from Ethereum. And for a while, it did, reaching nearly 6% of total DeFi TVL in late 2021. 

Unfortunately, by 2022 a number of problems emerged. Solana suffered recurring power outages – first in December 2020, then nine more in 2022. And if 2020 Solana had barely any users on the chain, 2022 disruptions caused major inconvenience to investors, keeping their funds locked for up to 17 hours. In one such instance, SOL fell by over 12%. 

Anatoly Yakovenko, Solana’s co-founder, responded by promising a long-term fix. But in the meantime,  Solana developed even bigger issues to worry about. 

Hacks plagued the network throughout 2022. In August, over $5 million worth of Solana-based tokens were stolen from approximately 8,000 users’ wallets. In October, over $100 million were drained from Mango Markets in a flash loan attack. In that case, hackers borrowed funds without collateral, then bought a huge amount of crypto to artificially raise its price and offloaded the coins.  

In May-June 2022, Solana’s on-chain clock drifted about 30 minutes backward, resulting in annualized staking rewards. Solana transaction confirmation times surged to 15-20 seconds, nullifying the chain’s main advantage over the likes of Ethereum.  

Place Solana’s troubles against a backdrop of increasing crypto doubt and a bear market, and the chain faced ever-stronger headwinds. 

That could be seen clearly in the SOL token’s performance. Late 2021, SOL cruised to record heights, peaking at $258. Then came a string of bad news, and by early 2022 SOL had already lost half its value.

An Overview of Solana’s Market Crash

Fact is, Solana was in decline well before the broader crypto crash. But one particular bear-market blow nearly proved to be a knockout punch for the supposed crypto-killer.

During Breakpoint 2022 conference in Lisbon, Yakovenko talked about the challenges faced by Solana. Little did he know what was to come. Less than two weeks later, over $500 million was drained from Solana following the collapse of FTX. As of November 14,2022, the TVL in Solana’s ecosystem stood at $330 billion. By December, TVL dropped to $10 billion, an astounding 96.75% decline.  

Sam Bankman-Fried’s alleged FTX fraud prompted questions for Solana’s founders. SBF was a large investor in the chain and had even founded the Serum project. How much did Solana know about the troubles at FTX, and when? The Solana Foundation was quick to share the details of its financial ties with FTX and Alameda Research, and has so far avoided any investigation. 

Regardless, the FTX disaster knocked SOL down another 50%, from around $30 to under $15.   

What does the future look like for Solana?

The depths of late 2022 turned into the grim realities of a crypto bear market in 2023. Despite the prevailing headwinds, Solana has gone through the first half with some surprising signs of life. There are several reasons to be optimistic.

First, Solana has a large treasury estimated to last for another two years, taking it well into 2024/2025.

Second, Solana’s developer community is massive. Solana remains a fast blockchain with low fees, an accessible programming language, and many developer tools. Want proof? Take a look at how many recent projects are still adding functionality to the Solana network. 

Third, despite the dip, Solana is the second largest NFT ecosystem, right after Ethereum. Solanart, Magic Eden, DigitalEyes Market, and Solsea are standing strong, even if DeGods and y00ts will migrate to other blockchains. In fact, in January 2023, Solana NFTs reached $158,000,000 in sales – twice the previous month, and the highest level since May 2022. And in June, Solana’s NFT market briefly surpassed Ethereum, showing that in NFTs, at least, Solana may yet prove to be an ETH-killer, with AI-powered NFT tools set to make their debut on the network. 

Lastly, SOL’s price is already recovering. After dropping to just over $9 at the end of 2022, SOL has surpassed a mark of $23 by mid-January. Many of those still believing in Solana saw the dip as an opportunity to buy low.  

Tweets from the Solana community prove users aren’t yet ready to give up on the chain. What’s more impressive, Solana continues to attract new users – daily active wallets have tripled since FTX collapse.

Tweet from CoinMarketCap about Solana's market share

Source: https://twitter.com/CoinMarketCap/status/1623494390843944962?s=20&t=2WYFK6-ZoEm3NaV5eDwA5Q

None of those reasons by itself guarantees Solana’s success. But together, they demonstrate a continued case for Solana – and proof that the network lives on. 

Keep an eye on Solana for the rest of 2023.

Need help with hiring the best talent onto your team? Check out our services and how we can help you grow! 

shutterstock_2175362405

Crypto Regulation: The Current Landscape

  • Posted: 10.07.23

Crypto began – and thrived – in an unregulated market. That lack of regulation spawned an explosion of crypto applications and steadily-increasing adoption.

But as we’ve seen recently, crypto’s rampant growth fuelled both technological innovation and numerous instances of fraud. Meteoric growth brought an increasingly sharp eye to the crypto market from regulators and government agencies.

Market turmoil has continued into 2023, and regulators and industry leaders continue to look for some kind of framework for crypto.

One problem? No two frameworks are the same. Some authorities are seeking to ban crypto activities completely, while others welcome and support them. Even classifying “crypto” has proven to be a challenge.

One thing is becoming increasingly clear, both to regulators and the crypto industry itself. Simply applying existing financial laws to the crypto market hasn’t worked. The new market requires a new regulatory framework. 

That said, let’s take a dive into the current and upcoming crypto regulations in the US, EU, and beyond.  

What are the crypto regulations in the US?

A crackdown, but how far?

The current US regulatory framework – whatever it is – began in 2022. That’s when the White House released the first-ever framework for digital asset regulation, aimed at preventing insolvencies resulting from coin crashes and fraud, and reinforcing the US leadership in the global financial system. But what’s in it, exactly? 

  • The framework suggests that authorities might amend the Bank Secrecy Act to raise penalties against unlicensed money transmission. This change would allow the DOJ to prosecute digital asset crimes wherever they occur.  
  • The US government continues to show interest in a CBDC or a digital form of the US dollar. While electronic dollars already exist in some commercial bank accounts, a CBDC could, in theory, provide many of the same use cases as crypto.
  • Regulators would certainly prefer a central-bank-controlled CBDC over independent stablecoins. But numerous issues remain, since CBDCs lack the trading opportunities and diverse applications of crypto.   
  • The overall tone of the framework was aggressive, calling on existing regulators (the SEC, CFTC, and FTC, among others) to take a tougher stance on crypto bad actors.

In short, the Biden administration clearly wanted to bring the crypto market under the auspices of the US-led financial system. In the long run, that means applying many of the same rules to crypto that currently hold for other aspects of finance, including the stock market.

One example? Existing rules that require US-based crypto exchanges to verify user IDs before allowing them to trade. US citizens must also pay property tax on cryptocurrency transactions. Some crypto assets are considered a security if they pass the Howey test, and US regulators look like they’ll apply that standard more stringently in the future (notice the language about securities in the SEC filings against Sam Bankman-Fried). 

The key player in US crypto regulations is the Security and Exchanges Commission (SEC). The SEC has made it clear that part of its job is to bring even major crypto exchanges like Binance to heel. Gary Gensler, SEC Chairman, hinted at future actions back in April, when he appeared in front of Congress to argue for tighter enforcement. 

But everything became much clearer in June 2023, when the SEC formally announced charges against Binance for trading unregistered securities.

Those charges, which will take some time to play out in the courts, hold the potential to clarify exactly where US regulations stand. In the meantime, arguments continue to swirl over the SEC’s uneven approach.

How will the crackdown impact the growth of crypto in the US? It’s still impossible to say. Some analysts think that ultimately even tighter restrictions won’t drive the market away, although investors looking for more favourable regulatory climates might be better served in the UK.

Gain access to top crypto talent

An overview of the regulations in Europe

Uneven Ground 

The EU hasn’t yet found a middle ground in the crypto regulation debate. Since 2015, the exchange of fiat currencies for cryptocurrencies are exempt from VAT under the Court of Justice of the European Union directive. In 2020, crypto exchanges came under the EU anti-money laundering legislation, requiring them to perform KYC on users. Cybercrime (which includes crypto) is now on the list of money laundering offenses. Member states have different regulations for exchange registration and liability.  

Current EU crypto laws aren’t too strict, but what’s in the works? In 2022, the EU introduced MiCA – the new Market in Crypto-Assets Regulation. Unlike the Biden-proposed framework covering all digital assets, MiCA focuses specifically on cryptocurrencies. Europe accounts for roughly a quarter of the world’s crypto activity, which explains the need for a comprehensive regulatory regime. And crypto adoption, at least in Europe, has seen a publicity boost with high-profile uses like donations to Ukraine.

MiCA defines cryptocurrencies and categorizes them into three groups: exchange, utility, security and e-money tokens, and provides for three interconnected regulatory frameworks. Regimes were developed for offering stablecoins and non-stablecoins to the public and carrying out crypto-asset services. MiCA’s final text hasn’t yet been published, but the EU Parliament, Council, and Commission have reached a provisional agreement. Interestingly, NFTs are only mentioned once in the proposal, and they don’t fall under MiCA regulations. Moreover, the proposal doesn’t cover crypto lending and borrowing.  

Note that the EU Parliament voted against the PoW ban – good news for Bitcoin miners. 

What are the current UK crypto regulations?

At the beginning of the month, the His Majesty’s government published a consultation and call  for feedback on a new proposed crypto framework – the lovingly-titled “Future Financial Services Regulatory Regime for Cryptoassets.” Eighty pages long, the document makes for fairly dry reading.

But what stands out is the UK’s apparently liberal approach to crypto. The UK government clearly believes crypto will be a major part of finance in the future, and is interested in controlling, rather than curtailing, any crypto evolution.  

That attitude was born out by the recent passing of the Financial Service and Markets Bill, which operates similar to the EU’s MiCA proposals. The bill lays out some basic regulations for exchanges and stablecoins, among other crypto-related items, and establishes regulatory authority for those assets. Now that the bill has passed, it could come into force as soon as autumn 2023. 

Regulation in Australia – Finally, a Crypto Classification System!

Australia – not necessarily the biggest crypto player – made big news last year with their own regulatory proposal. Interestingly, Australia’s document, which comes in at a solid 60 pages, spends a considerable amount of time defining key terms. 

Crypto networks, crypto tokens, and smart contracts form three layers of crypto. Any financial services built on those layers take one of four forms:

  • Crypto asset services
  • Intermediated crypto assets
  • Network tokens
  • Smart contracts

The paper, titled simply “Token Mapping,” provides what few others do: a detailed potential definition for crypto assets and crypto financial services. 

Crypto regulations across the rest of the world?  

The rest of the world doesn’t seem as concerned with setting crypto regulations in stone as the above regions. Still, each region has differing laws regarding crypto. For instance: 

  • Canadian crypto exchanges fall under the same regulation as traditional money services. Crypto issuers must follow disclosure procedures outlined by the Canadian Securities Administrators. Cryptocurrencies are not legal tender, but crypto transactions are taxed as property.  
  • Singapore taxes crypto as goods and legally allows crypto trading and exchange under the Payment Services Act 2019. However, in 2022, the Monetary Authority of Singapore prohibited the advertisement of crypto services.  
  • Hong Kong is arguing against China’s recent outright crypto ban.  
  • Japan, too, treats cryptocurrency as property under the Payment Services Act and taxes it as miscellaneous income. Recent amendments to the Financial Instruments and Exchange Act distinguished between virtual currency and cryptocurrency and eased restrictions on trading. At the same time, Japan has extremely strict laws for exchange registration – the process can take over six months.  

Shifting opinions about crypto regulations

WEF explains the need for stricter regulation with financial stability, innovation, and sustainability. Here are a few highlights: 

  • Cryptocurrency service providers will be forced to disclose energy consumption and the impact of their assets on the environment.  
  • The development of regulations signals a widespread adoption of virtual assets.  
  • Cryptocurrency issuers will have to publish white papers outlining the technical aspects of their tokens or services.
  • Alignment with traditional financial institutions may soften the market volatility.  

Regulations undoubtedly benefit the authorities. But do they benefit the public? Decentralization and anonymity were the main drivers of the crypto market in the early days, but while governmental control might seem contradictory to distributed ledger technology, there are potential advantages.  

Love it or hate it, we’re in an arms race. Success will be defined as a country with enough rules to limit damage and potentially provide encouragement to the crypto market.

Need help with hiring the best talent onto your team? Check out our services and how we can help you grow!  

shutterstock_2175362405

Top 5 Interview Tips For Web3 and Crypto Jobs

  • Posted: 04.07.23

Crypto has had its ups and downs but even in the current bear market, some companies are still innovating and growing. With this, companies are looking for top talent to join their team, so how do you stand out from the crowd?

Here at Plexus HQ, we’ve put together the top 5 interviewing tips to help you land your dream job in Crypto and Web3, which include:

  • Know the company and product
  • Be active and involved in the ecosystem
  • Relax and be yourself
  • Be prepared, come prepared
  • Know their competition

Let’s dive in.

Know the company and product

It may sound obvious but before you even hit the ‘Join Now’ button for your online interview, make sure you know who you’re interviewing with.

And by that, we don’t just mean knowing the name of the person who’s interviewing you. We mean in-depth research about the company, their product offering and the space they operate in.

So, what are the key things to research for an interview?

Our advice would be to find out more about the following:

  • How are they positioning themselves in the market? What makes them different?
  • What are the company’s values, and how do they talk about themselves?
  • What’s the latest news about the company? Have they recently received funding, new team hires, recent launches?
  • What does the product do? How are they helping their customers? What’s the use case for their product?

Check out our latest job listings

Be active and involved in the ecosystem

As Web3 and crypto becomes more popular and ‘mainstream’, it’s one thing to be interested in it and another to be actively involved in the ecosystem of your choosing.

If you’re serious about a job in Web3, particularly if you’re wanting to transition from Web2, then our biggest advice to you would be:

Get Involved!

Find your niche and interest in the ecosystem. Understand it. Be involved in the community. Show your interest so the company knows you’re serious about what they’re trying to achieve in the space.

Relax and be yourself!

There is a lot of excitement and hype when it comes to Web3, Crypto and Blockchain. Although it’s been around for a few years now, the space is still relatively young – meaning there is a lot of opportunity and scope to grow.

You’ll likely find that many of the Founders, CEO’s and CTO’s don’t fit your typical stereotype (think older person in their 50’s wearing a suit). Instead, you’ll find a younger generation leading the charge, creating a much more relaxed culture.

Being adaptable and collaborative are all key things our clients look for but above all, just be yourself.

Be prepared, come prepared

As is standard in most interviews, companies may set a practical assignment that will assess your technical abilities and knowledge.

Be prepared for it! Companies will give you plenty of time to do your assignment, use that time wisely to get your presentation together. This is a competitive space, so you’ll want to stand out from other candidates that are also in the running.

Whether it’s technical, product focused or design-orientated; don’t forget to reflect their branding or best practices by including their brand colours and adopting their language.

Know their competition

Similar to our first point, make sure you do your research on the company’s competitors. Who are they? What are they doing?

In the interview, clarify how can you help them ‘outdo’ their competitors.

Our final tip: Web3 and crypto are heavily influenced by trends and are extremely fast-paced environments, so keep an eye on the top companies in the space, how they’re evolving and how that will likely influence other brands.

Key Takeaway

Some of the above points may not come as a surprise to you but they are fundamental, valuable tips that sometimes get forgotten when interviewing.

But most importantly:

If you want to work in Web3, Crypto or Blockchain, get involved – this will give you a huge advantage in the long run.

Want to know what roles are available? Speak to a consultant about our open roles.

shutterstock_2175362405

Crypto Adoption: Back to Basics

  • Posted: 27.06.23

As if the bear market of 2022 wasn’t bad enough, the epic FTX collapse and subsequent arrest of SBF came along to ruin everyone’s day.

Was this the beginning of the end for crypto?

Or is it, just possibly, the end of the beginning, with a new phase of crypto adoption ahead?

The cryptocurrency sector is down, but not out – and there’s a growing consensus that the bear market is only separating the good projects from the bad ones.

That’s bad news for investors in those projects, but good news in the push to bring more users into the crypto space.

Building a Better Crypto Economy

What’s the most important thing about the crypto revolution?

It isn’t a particular crypto exchange, or the success of a single token – not even Bitcoin.

It’s the technology that underlies all exchanges, altcoins, and protocols. Blockchain makes all of it possible – and the fundamental technology isn’t going anywhere.

The cryptocurrency market is maturing. That might be the most exciting aspect of the ongoing downturn. Ethereum continues to upgrade and Bitcoin ordinals have taken NFTs beyond the Ethereum ecosystem. 

In short, we’re past the initial rush. The tech isn’t radically new anymore, although it is still radical; and the crypto industry has begun to flesh out what crypto, web 3, and blockchain can and can’t do.

Here at Plexus, we see evidence of this growth all around us. Just look at the surging demand for experienced developers in different languages. Here are Rust dev salaries:

Graph showing potential rust developer salaries.

*Salaries reflect potential earning. These will vary for each level, depending on experience.

And here’s what Solidity devs are charging these days:

Graph depicting the salary range for entry level to senior Solidity roles.

*Salaries reflect potential earning. These will vary for each level, depending on experience.

 

And it isn’t just us. Voices as significant as Vitalik Buterin are calling for a focus on the success of the underlying tech, rather than the collapse of standalone projects.

In the bull market, promotion was king, with individual projects succeeding or failing based solely on marketing and buzz. Success in a bear market requires a solid foundation – and that’s why developer salaries remain high.

What can blockchain do for you?

As 2023 progresses, we’re back to the age-old question: what’s the use case for blockchain technology?

Forget the Ponzi schemes and endless scams; what are people actually doing with the technology? What innovations are next?

When the crypto meltdown hit, the novelty lost its luster. All those new innovations seemed like poor excuses for lasting success. Plus, the crypto camp itself split into different factions. Some called for more regulation, others for an increased push for decentralization.

Buterin calls for people to stop focusing on trading as the end goal for crypto protocols. Instead, to spur cryptocurrency adoption we should start paying attention to the nuts and bolts of crypto.

Along the same lines, Aave founder Kulechov also advises we look into non-financial blockchain use cases. Fresh ideas not focused on revenues help industry enthusiasts combat crypto winter blues. For savvy investors, it’s a potential way to deal with the downturn.

Focus on higher quality

At the beginning of the year, a CoinDesk article nailed it:

The downfall of crypto had very little to do with crypto.

The problem with the crypto space isn’t the tech itself – it’s the poor, shoddy, and occasionally outright illegal applications of that tech.

The biggest use case of crypto assets seemed to focus on “make tons of money however possible.” Do Kwon, SBF, and others took advantage; now, the public associates crypto ownership with a sort of unsavoury, robber-baron type. The entire industry suffered – but can trust be regained?

Coming out of the crypto winter, there’s a real chance to build something better, by focusing on valuable use cases and reliable projects. We’ve created a guide on how to find those projects – you can check it out here.

In the meantime, the bear market will continue to sort out the losers from potential winners.

Signs of adoption?

One of the basic tenets of crypto is that it needs widespread adoption to succeed long-term. Certainly, some of the ideas of the crypto revolution have already gone mainstream; the idea of digital assets as an asset class is just one example. But we haven’t seen widespread adoption of cryptocurrency from the everyday man on the street.

Large-scale institutional investors are a different matter. A recent Coinbase report showed that among major institutions:

More than half—52%—of the Fortune 100 have pursued crypto, blockchain or web3 initiatives since the start of 2020, according to the enclosed research conducted in partnership with The Block. About 60% of Fortune 100 initiatives reported since the start of 2022 have been either in the pre-launch stage or already launched. Zooming out, 83% of surveyed Fortune 500 executives who are familiar with cryptocurrency or blockchain say their companies have either current initiatives or are planning them.

We’ve talked before about the growing ties between DeFi and TradFi, and how crypto protocols are increasingly following the example of traditional institutional investment.

What we’re seeing isn’t revolutionary, but the adoption often wished-for by crypto enthusiasts might be happening in a slightly different way, with crypto spurring adoption by applying radical new tech in traditional ways.

Crypto’s getting back to basics, and that’s a good thing for broader adoption.

Need help with hiring the best talent onto your team? Check out our services and how we can help you grow! 

shutterstock_2175362405

The HUGE growth of the rust developer in 2022

  • Posted: 25.10.22

The number of jobs available to a Rust developer has doubled in the past two years.

This is due in part to the fact that it’s been added as a supported language for Linux – this means that more developers are starting to learn Rust and use it in their projects.

The language has a lot of features that make it appealing to developers. It’s safe, fast, and easy to learn. This makes it a great choice for new and experienced developers alike.

And as more developers use Rust, the demand for rust developers is only going to continue to rise.

The Rust language is steadily climbing the rankings on industry reports also.

None of this is a surprise to the team here at Plexus Towers. We’ve seen the growing demand for the Rust developer first-hand.

But now, even the NSA is getting in on the deal, highlighting the security of memory safe languages like Rust.

The NSA has started to use Rust in order to create more secure applications. Rust is a great choice for this because it’s a memory safe language, this means that errors in code can’t lead to security vulnerabilities.

This is a big deal for the NSA, and it’s something that more organizations are starting to take notice of. Rust is quickly becoming the go-to language for secure applications.

But what does this mean for the Rust developer salary?

Let’s break down the Rust-y phase that developers are going through in a bit more detail.

Interest in Rust remains strong, even in a down market

Total UK-based Rust developer jobs are down about 15% from the same period in 2021.

In a down market, that’s pretty good; your portfolio wishes it was only down 15%.

And in fact, overall interest in Rust remains high, given the circumstances.

Notice that spike? There’s actually more interest in the language than there used to be.

And it’s not just random web searches; industry insider reports confirm our suspicions – Rust is gaining some steam.

Here’s a recent Slashdata report – notice how Rust is climbing the ranks.

It isn’t Javascript, not by a long shot – but the size of the Rust developer community has actually tripled in the past few years, from just under a million developers to nearly three million. That puts it at the 11th-largest developer community, per Slashdata.

The Rise of Memory-Safe

Rust’s growth fits in with an increasing appreciation for many of the memory-safe languages. No less an authority than the US NSA just published a memo encouraging developers to make the switch to more secure languages like Rust.

Why the push? From the programming side, memory safe languages like Rust drastically reduce security vulnerabilities. Google’s own research, backed up by the NSA memo, concludes that a whopping 70% of potential liabilities can be traced back to software memory management problems.

That’s what the NSA’s report made clear. Highlighting common weaknesses like buffer overflows or memory allocation issues, the NSA recommended a handful of memory safe languages as replacements.

And Rust was on the list:

  • Rust
  • C#
  • Ruby
  • Go
  • Swift
  • Java

Not Just About Crypto

At Plexus, we’re all about Web3, crypto, and blockchain. But the growth of the Rust developer isn’t only due to web3; the language is fast and scalable, lending itself to applications like games.

Right now, there’s something like a quarter of all developers learning about or interested in blockchain and web3. But under 10% of all developers actually work in those fields.

We’re seeing the continued rise of a highly-regarded programming language, at the exact same time that a huge portion of developers show interest in entering the blockchain realm.

Combine those, and you’ve got a recipe for some serious salary growth.

And that’s exactly what we’re seeing.

More Rust, More Pay

The hard facts are simple.

Rust developer salaries rose by nearly 25% in 2022, despite all the turmoil.

You can see the initial dip around February – followed quickly by a rebound in salaries and even growth.

Same thing shows up here – accompanied by even more significant growth on the upper end (senior devs).

Our own information corroborates this. Despite everything, it’s a great time to be a Rust developer.

Lots of chatter in the dev world has focused on recent stability in the top 20 programming languages. Rust and other memory safe languages are mostly around a decade old now, with established bases, and well-developed resources on Gitbook and elsewhere.

But the salary growth Rust has demonstrated makes us think there’s something more here.

You’ve got continued interest in Rust from both ends – companies who are turning to Rust’s inherent scalability and memory-safe security, and developers who show strong appreciation for Rust’s features and continued interest in areas like web3 that use Rust heavily.

You need both elements to get the strong rise in salaries we’ve seen over the past few months.

And as long as that trend continues, developers will stay Rusty.

shutterstock_2175362405

How Web3 Is Restructuring The Music Industry

  • Posted: 24.10.22

Some art forms connect with web3 seamlessly.

Take NFTs. Successful brands – like BAYC or Cryptopunks – took real-world ideas of art and brought them into web3 with little difficulty.

But what about music?

Web2 streaming services like Spotify and Apple Music help musicians reach new audiences, but not make a living. That’s unless we talk about Ed Sheeran or The Weeknd getting millions of monthly listeners.

The shift to web3 brings control back to the hands of artists. They get not only new opportunities to earn but also new ways to create and present new music.

The question is – is web3 really going to transform the industry? Or is it just another short-lived trend with a fancy name?

A growing number of analysts think web3 could signal a fundamental shift in new music production.

We think it’s bigger than that. The web3 music industry transformation has already happened, and the future is limitless.

Here’s what that means.

Early Indicator: High-Profile Moves

You’ve heard these headlines:

  • Snoop Dogg announces his plan to turn Death Row Records into an NFT label.
  • Universal Music Group forms KINGSHIP, the first NFT music band consisting of Bored Ape Yacht characters.
  • Mike Shinoda joined forces with Secret Garden to create a music NFT collectible Windchime.

Snoop Dogg is one of the most well-known and revered rappers in the world. In recent years, he has turned his attention to the world of web3, and specifically to the potential for using web3 to transform the music industry.

Snoop Dogg announced that he was creating a new web3 version of the infamous Death Row Records. This label would be based on the use of NFTs as a way to manage and distribute music. This move shows that Snoop Dogg believes that web3 can be revolutionary by giving artists more control over their work (something every artist is crying out for) and by providing fans with a more immersive experience.

Universal Music Group came up with something even more immersive:

KINGSHIP is Universals first web3 music band. Universal Music Group was able to create a band that is made up of virtual characters in the web3 world. These characters are controlled by the band’s members and can be used to interact with fans in new and interesting ways.

It’s easy to see how this type of experience would not be possible without web3.

Mike Shinoda, a musician best known for his work with the band Linkin Park recently created an NFT music collectible called Windchime in collaboration with Secret Garden.

This move shows that web3 can be used to create unique and lasting experiences that go beyond traditional music distribution models. It demonstrates the potential web3 has to create new ways of connecting with fans and creating a more engaging music experience.

The web3 music transformation is already happening and it looks set to continue in the coming years. With web3, artists will be given more control over their work, and fans will have more immersive experiences than ever before.

Artists have more opportunities to create and distribute music in new ways, while fans can enjoy a better quality of experience.

The potential for web3 to transform the music industry is tremendous – it’s up to us now to make the most of it.  It remains to be seen what web3 will bring to music in the future, but one thing is certain: web3 has already begun transforming the industry and its potential is limitless.

Big names make splashy moves for publicity all the time, but they also indicate where the market is heading. And in this case, it’s heading toward a web3/music mashup.

NFT Music Releases 

Music has always been irrevocably tied to technology. It’s no surprise big names in the industry were quick to adopt the NFT concept.

NFTs aren’t limited to pixel art and ape portraits – they can be songs, videos, or entire albums. Artists quickly realised they can sell unique, tokenized versions of their creations directly to their listeners, yielding higher profits by ditching third parties.

Kings of Leon generated over $2 million from their 2021 NFT album When You See Yourself.

This move shows that web3 can be used to create unique and lasting experiences that go beyond traditional music distribution models. It demonstrates the potential web3 has to create new ways of connecting with fans and creating a more engaging music experience.

Grimes became $6 million richer in just 20 minutes by selling her WarNymph Collection, Vol.1 NFT artworks accompanied by original songs.

In light of the success of her WarNymph Collection, Vol.1, Grimes has announced that she will be releasing a new collection of NFTs in collaboration with web3 music platform Musicoin.

This new collection, called WarNymph Collection, Vol.2, will feature 10 brand new songs as well as exclusive access to behind-the-scenes content. The songs will be available as NFTs on the Musicoin platform and fans will be able to buy and sell them using the Musicoin blockchain.

Grimes is just one of many artists who are using web3 to revolutionize the music industry.

But what’s in it for listeners? Why would anyone pay extra for NFTs when they can get Spotify for free?

It’s more than just “supporting musicians.” Sure, that’s important – but like most web3 concepts, the key idea is ownership.

Buy NFT drops, and you also get personal ownership of the musical piece.

That opens the door for perks unavailable to regular listeners, and expands the market to include secondary sales. There’s also the biggest benefit of all – the sense of ownership and superiority.

Priceless!

Web3 Music Platforms 

Being the sole owner of Whitney Houston’s unreleased demo is cool, but not everyone has $1 million in their pockets. If all artists start making NFT music, how would an average user afford it?

Music NFTs aren’t some exclusive entertainment for the rich. Web3 streaming services make them accessible to everyone.

YouTube and Spotify force you to pay to get rid of ads. Instead, imagine getting paid to listen to them. BitSong attaches ads to songs and pays both artists and fans for each stream.

OPUS gives artists 90% of the revenue and lets users earn money by creating playlists that disseminate music through the platform.

Some platforms don’t take a cut at all. Audius pays artists 100% of the revenue in the native token AUDIO – Katy Perry, Nas, Skrillex, and deadmau5 have already joined the community.

You can listen to songs on Audius for free, and you can also earn money by creating playlists that disseminate music through the platform. This means that artists get to keep all the money they make from their music. With web3 music platforms, artists have more control over their music and can make a bigger profit from it.

Even social media behemoth TikTok integrated Audius, allowing artists to upload their music to the app in one click.

Virtual Pop Stars 

Persona-based music bands aren’t a 21st-century invention – just ask anyone who lived through the late 90s about Gorillaz.

Today, virtual influencers like Miquela Sousa continue transforming the industry. Since 2016, Lil Miquela has interviewed J. Balvin at Coachella, starred in a Calvin Klein ad alongside Bella Hadid, and topped Spotify charts with her indie-pop album.

Lil Miquela might be the most famous example of a digital performer, but not the only one. The web3 record label Player Zero is as digital as you can get; they’re planning to present a vast roster of AVAs.

The label’s first offering, Amari, has already turned into a metaverse pop star with her debut single Deeper.  Her music videos are filmed in virtual reality and played on web3 streaming platforms.

Audience engagement is key for web3 music, and Player Zero seems to have aced it by creating story-based music videos with interactive elements.

Music in the Metaverse

The upcoming years will see a growing convergence of the virtual and real worlds.

Warner Music Group partnered with The Sandbox to create a music meta world WMG Land, bringing live concerts to fans.

Snoop Dogg (he’s everywhere these days) dropped his first-ever meta music video House I Built made with the game’s free UGC creation tools.

A US radio firm iHeartMedia launched the virtual media space iHeartLand in Fortnite’s Creative mode. Over the next year, you can attend over 20 events without leaving your couch.

Virtual concerts lack the constraints of space or time. You can enjoy the performance anytime, anywhere, for a much lower price.

More Opportunities for Enthusiasts 

For a long time, aspiring musicians had no other option but to hope for a record label to notice them and offer a contract, cutting up to 90% of the revenue.

The alternative was to make music independently and consider every 100 streams on Spotify a big win.

Web3 streaming platforms and NFT drops carry the potential to democratise the music industry. Newcomers can access larger numbers of potential fans more quickly, and without cutting into their overall revenue.

Web3 has brought about many changes in the music industry like platforms that allow listeners to pay artists directly, virtual pop stars, web3 record labels and NFT albums. Virtual concerts offer a new way to enjoy music and are more affordable than traditional concerts.

Web3 also allows aspiring musicians to reach a larger audience more quickly and without sacrificing revenue (like with streaming).

shutterstock_2175362405

Crypto and TradFi: An Evolving Relationship

  • Posted: 28.09.22

If you spend any amount of time on Twitter, you’ll come away CONVINCED that crypto and traditional finance (or TradFi) are sworn enemies.

There are passionate people in both camps, and with most things on the internet, you feel like you have to pick a side.

BUT, they actually have more in common than you’d think.

For one, both are built on the idea of trust. In order for crypto to work, users must trust that the system will remain secure and that their transactions will be processed properly. Similarly, traditional financial institutions relies on trust between parties to function properly.

Another similarity is that both cryptocurrency and traditional financial institutions rely on network effects. The more people who use crypto or traditional finance, the more valuable it becomes. This is because crypto and traditional finance are both designed to make it easier to trade value between parties. The more people who use either system, the more useful it becomes.

Finally, both cryptocurrency, TradFi and DeFi are subject to regulation. In the case of crypto and the average crypto user, governments have been struggling for years trying to figure out how to regulate the technology. In some cases, this has led to bans on cryptocurrency trading (as in China). In other cases, it has resulted in heavy taxation (as in South Korea). TradFi, on the other hand, is heavily regulated by governments around the world. This regulation can take many different forms, but it typically includes things like licensing requirements and reporting requirements.

Despite these similarities, cryptocurrency (and digital assets in general) and TradFi remain very different beasts.

Crypto is a decentralized system that relies on digital assets to function. TradFi, on the other hand, is a centralized system that relies on fiat currencies.

This difference is key, as it means that crypto is not subject to the same restrictions as TradFi. For example, crypto can be used to trade value between parties without the need for a third party (such as a bank). This makes crypto much more versatile than TradFi.

The relationship between crypto and TradFi is still a relatively new one, and it remains to be seen how it will develop.

The Crypto Winter killed several crypto myths. Chief among them might have been the idea that TradFi and DeFi (or crypto in general) were mortal enemies. Are they destined, instead, to be best friends?

We wanted to take a closer look at what’s happening in the slow dance between crypto and TradFi.

Here’s what we found.


Decentralization might be dead (or dieing)

Cryptocurrency decentralization is the process by which digital assets are distributed among a network of users rather than being centrally controlled by a single entity.

This decentralization has several benefits, including improved security and increased resiliency. However, it also comes with some challenges, such as the need for users to have a certain level of technical expertise.

It’s safe to say that decentralization is one of the key selling points of digital assets.

By their very nature, crypto assets are designed to be decentralized. This means that they are not subject to the same restrictions as traditional fiat currencies, which are typically controlled by central banks.

The old adage for cryptocurrency was that decentralization would unlock a whole new world of financial possibilities. There’d be no centralized points of control, no institutions to bottleneck payments and transfers, and anonymity would be baked-in to the entire system.

That hasn’t exactly worked out. But why?

Let’s start with anonymity.

Yes, it’s true that my name doesn’t appear on any of my crypto wallets. But as the crypto economy and user base grows, and as big players continue to dominate, it’s increasingly easy to identify certain wallets.

That’s a two-edged sword.

On the one hand, it’s made tracking scammers and con artists a bit easier. The growing crypto security sector now features companies that focus on preventing fraud, as well as ones that track down fraudsters.

But it also means that anonymity on most blockchains isn’t quite as pervasive as it used to be.

It’s a big enough problem that privacy coins are a thing – a growing sector of specialist cryptocurrencies that do what bitcoin was supposed to do automatically.

That’s not a knock against bitcoin; it just highlights that as the industry matures, the general sense of anonymity and privacy has given way to the need for integration, scalability and growth.

TradFi has always LOVED the big players, and that seems to be creeping into crypto too:


There’s a rise of traditional finance style “blue chips”

There’s no two ways around it: Big players dominate TradFi.

You’ve got blue-chip stocks, industry giants, near-monopolies – TradFi loves giants.

And increasingly, so does crypto.

For all the talk of Ethereum-killers, Solana, Avalanche, and others still hold less than half of DeFi TVL between them. Ethereum has nearly 60% of total value locked-up on-chain.

And of course, Bitcoin itself is still the elephant in the room, with Ethereum coming second. The numbers drop off fast after the top two, with USDT, USDC, and BNB.

The point is, big players still dominate crypto in the same way that they dominate TradFi.

And that’s not necessarily a bad thing.

The rise of blue-chip cryptos brings with it increased legitimacy, stability, and confidence. Investors are more likely to put their money into an asset that has a large market cap and is less likely to experience wild swings in price.

In other words, parts of the crypto space is starting to look a lot like TradFi.

Of course, this centralization comes with its own set of challenges. The most obvious one is security.

The more centralized an asset is, the easier it is for bad actors to target. We’ve seen this time and time again in crypto, with high-profile hacks of exchanges, wallets, and even smart contracts.

The other challenge is censorship. When power is centralized, it becomes much easier to censor certain kinds of activity. We’ve seen this happen with crypto too, most notably with the 2017 fork of Bitcoin that led to Bitcoin Cash.

So, while crypto may be starting to look a lot like TradFi, it’s important to remember that there are still many key differences in the technology. And those differences will become more important as crypto matures.

In the meantime, it’s important to keep an eye on how crypto and TradFi are evolving. After all, they’re not really two separate industries anymore. They’re starting to look a lot more like one another.

BUT, it isn’t just cryptocurrencies and their price.

On the NFT side, BAYC and Cryptopunks are the blue-bloods, and founder Yuga Labs is the big name. And it’s getting bigger; you can read more about the Yuga Labs crypto empire here.

What’s the point? Decentralization isn’t as big a deal as it was cracked up to be, and like TradFi, crypto is dominated by big names and big companies.

TradFi tools are quietly making their way into crypto too:


TradFi Tools For Crypto Bros and their digital assets

The crypto sector is getting more sophisticated. That much is obvious, but what’s less obvious is how that sophistication pulls crypto and TradFi together.

Crypto data analytics have always been front-and-center in the crypto economy. From basic platforms like CoinMarketCap and DefiLlama

…these TradFi tools are designed to give crypto investors the same kind of data heavy information that traditional investors have. And that’s a good thing!

Because as crypto matures, it’s going to look at what TradFi has done right and wrong over the years.

We’re seeing crypto companies getting listed on traditional exchanges and crypto assets being used as collateral for loans. And as that convergence continues, we can expect to see more and more TradFi tools making their way into the crypto world.

We’ve also seen a growing number of more advanced tools too that an everyday user can access.

Dune lets you track individual projects with community-led stats, giving users the ability to create their own dashboards and customize stats for their own portfolios.

HodlIntel focuses on NFTs. Users can follow projects or wallets, searching trading patterns to detect emerging trends.

If these tools seem extremely high-end and market-focused, well, they are. We’re seeing more treatment of the crypto market as a market, with “investors” rather than just “users.”

And it isn’t just analytical tools. You can invest in crypto index funds modeled after traditional stock market index funds. And there’s been some fascinating reporting on the human side – it turns out that Wall Street traders and crypto bros aren’t so different after all.


What’s next? Predicting TradFi’s response to crypto’s growth

It’s becoming increasingly clear that as the years go by, TradFi is becoming less and less apposed to crypto. This isn’t David and Goliath; instead, TradFi and crypto are on course to be heads and tails of the same coin.

In the grand scheme of things, crypto is still in its early stages, and it’s undergone a lot of changes in a short amount of time. It’s been hard for TradFi to keep up, and as a result, there’s been a lot of scepticism from the traditional financial world.

But as crypto has matured, we’ve seen a gradual shift in attitude from TradFi. Where once crypto was seen as a threat, it’s now being viewed as an interest and opportunity.

There are a few key reasons for this change of heart:

1. The rise of institutional investors
2. The increasing regulation of crypto
3. The growing use of crypto as collateral

As crypto continues to grow and evolve, we expect to see TradFi become more and more involved.

You can see how this narrative has shifted in these seemingly-negative comments from big-wig Wall Street figures. There’s criticism – “most of crypto is still junk” – but the broader sentiment is interest, not opposition.

Tradfi wants crypto to succeed. It sees the relationship between the two markets as mutually reinforcing, not opposing. The growing number of experienced TradFi hands who have moved to crypto speaks to this point. One side feeds the other.

We’ve found that if the founders of web3 companies have previously worked in more traditional companies, they’re more understanding of the transferable skills that come with TradFi. Whereas a small start-up of 5 crypto natives are more likely to stay away from hiring people with traditional backgrounds.

Remember, crypto is typically seen as “anti big banks”, so hiring somebody with TradFi experience might be seen as a step in the wrong direction for some crypto native founders.

Web3 start-ups also have to consider the adaptability of the hires they make – when your team is only ~5 people, every person is crucial to the success. Web3 project founders might value the small team experience that comes with crypto experience vs huge teams that are associated with TradFi.

The crypto world is still young, and it has a lot to learn from TradFi.

But as crypto matures, we expect to see the two industries work more and more closely together. There’s a lot of potential for collaboration, and we’re already seeing crypto companies adopting TradFi tools and TradFi companies investing in crypto.

shutterstock_2175362405

5 Tips For Investing In Crypto Projects

  • Posted: 14.09.22

In the middle of a crypto winter, is it really the best time to think about cryptocurrency investing and building your crypto assets?

Yes! In fact, there’s no better time to fine-tune your method for picking the perfect project.

Think about it:

When the market picks up, there’ll be a fresh wave of new projects and digital assets to choose from.

I’ve found cryptocurrency a good investment if you time it well (which is easier than it sounds).

You need to know “How can I start crypto investing?”

And these 5 tips will start you on the right path. I use these myself – and I’ve felt the pain when I didn’t.

Let’s get right into it:

 

1. Check out the founding team

When dealing with cryptocurrency investing, it’s important to start at the top.

Who’s on the founding team? This is a natural starting point to analyse new projects or digital assets. But you’ve got to go deeper than mere name recognition.

Instead of just checking how many followers the founding team has on Twitter, ask yourself these three questions:

1. Are the founders mature?

We’re not talking about their fondness for uni antics. What’s their depth in the field? Have they been around the block, or are they jumping head-first into an advanced DeFi project?

Not every good founder has a huge list of accomplishments, but previous projects can tell you a lot. Speaking of that…

2. What’s their track record?

It’s almost as important to look at failures as successes. Are you seeing low-floor NFT project after NFT project? Has the founding team bounced from project to project?

Is the founder Do Kwon?

Ok, bad example. But you get my point – what sort of track record do these people have?

Once you’ve answered those first two questions, here’s the final one:

3. What’s their expertise?

Again, you’re not just looking at expertise in crypto assets. That helps, but the field is still young – no founders are going to have a string of crypto successes over the course of a 20-year career in the space. Instead, look for expertise in other fields that could transfer to crypto.

Let’s take a look at Arthur and Kathleen Breitman, founders of Tezos, as a good example.

Are they mature? Arthur Breitman first posited the Tezos blockchain in 2014. The project didn’t launch until four years later. Now, the project sits at #38 in terms of market capitalization, and both Arthur (@ArthurB) and Kathleen (@breitwoman) are highly active on Twitter, continuing to post developments about the Tezos ecosystem.

Beyond that, they both offer genuine insights into crypto, digital assets and the space in general, not the WAGMI fluff you see from a lot of talking heads.

Check out Kathleen Breitman’s Fortune interview, and you’ll see what I mean.

Founders who plan long-term and stay involved are mature founders.

Track record and expertise? The success of Tezos over the past eight years speaks to the track record. But what about expertise? Interestingly, the idea for Tezos came about while Arthur Breitman worked as Vice President at Morgan Stanley. The Breitmans brought deep knowledge of financial systems, and of managing those systems, to Tezos.

Looking for a crypto winner? Check the project’s founding team. And don’t be afraid to go deep on what they bring to the table.

That’s step one to successfully invest in cryptocurrency. Once you’ve looked into the founding team, you need to:

 

2. Understand the value add/big idea/use case

Ask yourself: What does the project actually do?

Simple question, but the answer makes all the difference (and how quickly you arrive at that answer).

This is so important to making cryptocurrency a good investment.

Does the project have a clear use case? Is it workable now, or does it rely on future market developments before it becomes useful?

Let’s look at another real-world example:

One clear way to get a use case is to solve a problem. That’s how MakerDAO came about.

The problem: DeFi loans involve cryptocurrencies that make loan collateralization vary wildly; sufficient collateral today may not be enough tomorrow.

The solution (in part): To introduce a stablecoin, DAI, to the system.

The value-add: Organize the entire thing in a DAO – a decentralized, autonomous organization.

MakerDAO solved a current DeFi problem, giving it an instant use case. And the introduction of a stablecoin and a DAO added new elements to the project, setting it apart from other projects.

When I invest in cryptocurrency, that’s what I’m looking for in a new project. Nearly all successful projects will solve a problem with a clear use case.

All projects need their voice to be heard, and who they choose is critical to their brand:

 

3. Who is promoting the project?

Ah, the fun question.

Who’s promoting the project? What kind of marketing is involved? Is there genuine community involvement, or is everything pushed by a small handful of operators?

Twitter is notorious for this, with countless accounts shilling little-known altcoins (shitcoins) and low-end NFT projects. I find those projects easy to avoid, but it’s a bit more difficult when a project comes up with celebrity endorsements – Logan Paul, Paris Hilton, etc. They really can be very persuasive in getting you to invest in cryptocurrency.

Or maybe it’s not that hard, when the endorsement is Matt Damon for Crypto.com

Find and follow good influencers instead.

I like @Cobie, someone who isn’t afraid to call out bad actors and weak projects as well as highlight good ones (he called the Terra collapse, among other things).

I’m looking for voices that are reasonable, not cheerleaders who praise every project equally.

If it looks and feels like a big celebrity endorsement, be very careful.

You then have to be honest with yourself:

 

4. What’s your goal with the investment?

As an investor, are you looking for big yields fast, or playing the long game? Do you want steady returns with growth potential? Do you actually think you can make this cryptocurrency a good investment?

It’s important to match your goals with the project’s capabilities.

These last two ideas go hand-in-hand. You’ve got to know what you want from an investment in crypto assets, and then be careful not to get caught up in the hype.

I learned this the hard way.

When Apecoin launched, I got caught up in the hype at too much and jumped in without thinking. A disaster? No. Risky? Definitely. And what’s my goal with an Apecoin investment, anyways? Is that really a long-game play?

On the other hand, I invested in Filecoin after extensive research. There’s a clear use case (cloud storage backed with blockchain tech) and good support. It’s clearly a long-term project, and that fit with what I was looking for in my portfolio.

The final tip is the most important.

 

5. Ignore the above tips (hear me out)

“But Raf,” you might say, “All I did was bet big on Dogecoin, and it worked out great!”

Not much I can say to that. Even if you follow all of the above advice to a tee, there’s no guarantee it’ll work out (if it did I’d be a billionaire by now).

And on the flip side, memecoins like Dogecoin do occasionally work out. Doge doesn’t have a use case, the founding team is virtually unknown, and investor motivation is solely to make money. And yet, Doge is at least partially a crypto winner, with a devoted fanbase and a price that somehow avoids a complete collapse.

Dogecoin, Shiba Inu, and a host of other memecoins don’t disprove my advice. They just prove the exceptions – and you know what that means.

So if you want to be an expert at cryptocurrency investing, you need to: Deep-dive the founders, be sure there’s a use case, choose your influencers carefully, and understand your own motivation for investing.

Follow these four steps, and you’ll be on your way to picking a crypto winner.

Written by
shutterstock_2175362405

Yuga Labs – Evolution Of A Crypto Empire

  • Posted: 22.08.22

Everyone knows the Apes.

And now we even know the main founders behind the apes:

Most know that Yuga Labs – the company behind Bored Apes Yacht Club – is on a roll, purchasing multiple blue-chip NFTs and expanding in all directions.

But few know exactly how Yuga Labs found such success when so many others have failed.

How’d they do it? Is the success of Bored Apes Yacht Club a one-off – or is it the start of an industry model?

We wanted to investigate exactly what made BAYC such a success and how Yuga Labs were able to build an empire around it.

This article will detail exactly how they did it.

Let’s get into it.

 

Everyone wants to be a part of an exclusive club

BAYC wasn’t the first blue-chip NFT; that distinction probably belongs to Cryptopunks…

…so what did BAYC do differently?

There’s been a lot of coverage recently on the history of BAYC (check out the fantastic Input article here).

Teasing out what set BAYC apart isn’t always easy – on the surface, they took the same steps that most other NFT projects have done.

But a closer look shows three BAYC distinctives:

1. Yuga Labs
Creating a company first wasn’t new – Larva Labs did the same with CryptoPunks…but by starting with Yuga Labs, the founders of BAYC set the stage for expansion far beyond a simple NFT collection.

2. Royalties
Yuga Labs collected (and still collects) a 2.5% royalty fee on secondary sales of BAYC. That system is only possible through the blockchain, but ensures that as long as the collection is active, Yuga Labs will have a steady income stream.

That income gives Yuga Labs the ability to expand. And in BAYC’s case, it helped distinguish the collection from other schemes that rely on primary sales only, leading at times to a tendency to pump-and-dump new collections and move quickly on to the next thing.

3. Forming a Club
About those expansion plans: Yuga Labs took the “Club” part of Bored Apes Yacht Club seriously. They applied it to the ascetic of the apes themselves (with the “bored” trait being the most common in its category), but also to the project more broadly. Purchasing an Ape introduced investors to a new and growing world.

This was clever marketing – when the name came up in brainstorming sessions, Aronow latched onto it instantly. But beyond just being catchy, Bored Apes Yacht Club captured some of the zeitgeist of the broader crypto movement. This is something edgy, something different; after all, investing in any NFTs makes you part of an unusual club already.

After the success of BAYC, the only question was where to take the idea next.

Apecoin was the next logical step

The crypto world has (thankfully) moved on past the early ICO boom. Evaluating new tokens generally revolves around two related questions:

1. What’s the use (case)?
Use case is the “why” of every token. Why do I need this? Take ETH as the classic case; ETH powers the DeFi world, is the basis for innumerable smart contracts, and generally underpins a large part of the crypto economy.

2. Where’s the proof?
PoS, PoW, PoA – consensus mechanisms tend to generate a lot of the arguments when evaluating tokens. Proof of Work has its defenders, while Proof of Stake tends to be dominant, especially among Ethereum-based tokens.

Apecoin, Yuga Labs token for the BAYC ecosystem, handles both those questions in a surprising, but simple, way.

It isn’t positioned as an “Ethereum killer;” there’s no use case positioning ApeCoin as the next Solana.

Instead, Yuga Labs designed ApeCoin to be the base layer for apps in a growing BAYC-centric ecosystem. To that end, ApeCoin uses a pre-mined PoS consensus mechanism with a limited supply.

Without diving too deeply into tokenomics, it’s clear that ApeCoin’s value proposition is tied explicitly to the broader BAYC ecosystem. As the Apes rise (or fall), so does Apecoin.

That might seem risky at first; after all, there are any number of tokens based on lesser-known NFT collections.

But with a blue-chip NFT like BAYC, it seems to be working.

If ApeCoin can weather the crypto winter, it stands to be in a good position on the other side.

 

Then came the metaverse (are you surprised?)

Yuga Labs has plans for a third leg of the BAYC empire.

The Otherside will be a metaverse-based expansion. Like most metaverse projects, The Otherside will be partly a game, partly a digital virtual reality platform, with real ownership of assets recorded on-chain.

Yuga Labs isn’t tackling The Otherside alone. It’s working in partnership with Animoca Brands, the web3 developer behind The Sandbox, one of the more successful metaverse projects to date.

ApeCoin will be the default currency of The Otherside.

That neatly ties all three legs of the BAYC empire together: players with BAYC NFT profile pics, making transactions with ApeCoin for digital land in The Otherside.

 

Yuga Moves: The chance to set new standards?

What’s next?

Yuga Lab’s moves so far have taken the company from a simple NFT collection to a blockchain-powered empire. And it’s an empire that’s constantly expanding.

In recent months, Yuga Labs has expanded its NFT collections. Some are natural BAYC spin-offs, such as the Bored Apes Kennel Club and the Mutant Ape Yacht Club. But Yuga has also purchased the rights to other collections, including some high-profile ones. Two collections, purchased from Larval Labs, are especially noteworthy:

  • Cryptopunks
  • Meebits

Cryptopunks is another blue-chipper, launched way back in 2017. Meebits is slightly less well-known, but still boasts a floor price of 4.7 ETH at time of writing.

What’s really significant isn’t Yuga Labs purchasing these collections; it’s what the company does with them after purchasing.

With Meebits, Yuga changed the monetization, introducing the same royalty scheme that applies to the BAYC collection. There’s no royalties on secondary sales of Cryptopunks – yet – but that may change.

 

The current Yuga model

Put it all together, and there’s a clear model coming into view.

Step 1: Start with an IP, not just a collection
Yuga Labs built a successful IP out of the BAYC collection, capitalising on initial success with a lucrative royalty model.

Step 2: Add a utility token
By premiering ApeCoin next, Yuga spurred adoption of a native currency for its growing BAYC ecosystem. And by tying ApeCoin to BAYC thematically, Yuga ensured that as long as BAYC remains popular, ApeCoin will also.

Step 3: Deploy the metaverse to add a use case
The Otherside provides use cases for both tokens; the BAYC NFTs and ApeCoin. If successful, all three legs should increase in value.

Step 4: Expand to other IPs
At the same time, Yuga is hedging its bets by purchasing other noteworthy collections. Those purchases provide extra revenue streams (Meebits royalties), but there’s an even more intriguing possibility out there: what if Yuga plans to do the full BAYC treatment on Cryptopunks?

Now, PunkCoin and The Punkoverse are mere speculation at this point. But if they ever happen, then the BAYC ecosystem isn’t just a runaway success story.

Instead, it’s THE development model for the NFT industry. Build a collection, monetise it, provide a utility token, develop a metaverse on top.

Let’s see what happens.